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THE IMPACT OF GLOBALISATION AND LOSS OF CULTURAL IDENTITY

Author: Trishla Parihar, LLM Corporate and Commercial Law from School of Law, Christ University


INTRODUCTION

“Globalisation is a fact because of technology, because of the integrated global supply chain, because the change in transportation and we’re not going to be able to build a wall around that.”

-Barack Obama

Quoting Peter L. Berger “we also have a cultural phenomenon, the emergence of Global culture or of Cultural Globalisation”. Globalization is a process of speedy growth and integration of countries. It happens through greater foreign trade and foreign investment. It is referred to increase the possibility for action between people in situations irrespective of geographical considerations as per the definition of social theorists. It is well-known thought that the world has become a “global village”. The World is fusionism and expanding the blanket fold areas of culture as result food habits, dress habits, lifestyle and views are being internationalized. Globalisation has a positive impact and negative impact on the social and cultural values in India. Globalisation has created a new World in itself by providing ease to people’s life. by opening a new corridor of employment. It has also made inroads in the cultural heritage of this country. Globalisation is not a one day progress it is a movement towards economic, political and cultural modernization, taken by the state in India. It is accepted by people with an enhanced sense of self-consciousness and awareness of identity. Cultural modernization is a phenomenon that is accepted by the people and sponsored by the forces of globalization, it is resented or restructured. The reformation in the core cultural value, its language, social practices and styles of life is the utmost important situation.


The vigour sense of self-awareness generated among the members of the local cultures and communities to raise the level of awareness is so needed to succeed in making adaptive reconciliation with the forces of globalization. There is a linkage between both visible and invisibility. The linkages are both visible and invisible, it is defining the cultural interdependence, the cultural identity and the cultural values among the communities and regions in India which have existed. Historically, it is clashing with the spirit of the national identity. These bonds seem to become stronger as India encounters the forces of modernization and globalization. India is rich in cultural fusion and it has vast diversification of cultural identity. The Tribal culture has its specified culture which is respected not just by other communities but has been given unique identification by the government to preserve the Tribal values and omnificent culture. The land of India is considered as a VasudhaivKutumbukam (वसुधैवकुटुम्बकम्) that is, the Earth is a family. It is inculcated from pre-education to respect the cultural diversification and cultural fusion of the Country. Although cultural fusion is broadened aspect of psychological acts of a person Globalisation has affected the idea of diversification of culture which has led to a decline in the respect of that particular gene of the culture. It stabilises. The culture is a shared idea among the group of people that is surrounded by a place of birth, religion, language, cuisine, social behaviour, art, literature, music etc. Some cultures are expanded having enormous ideology attached to it. There are others that are so connected with that ideology with the idea of culture. It is widespread, young, old, reflective, demonstrative where people are associated with that culture. Today, the treatment of cultural identity is getting impacted due to the evolvement of globalisation. It is getting regarded as a threat to the Country or the Countries. The speed to form a connection is increasing due to recent development in communication and globalisation.


Background: The History of Society’s Secondary Memory

The cultural identity is very diversified, it is called cultural identity because it is rooted deep since the evolution of the culture in the environment. Today, technology and other societal norms are creating connections to globalise the World with diversified cultures. Human activities are challenged and integrated into worldwide networking zone. The Globalised economy is speeding up the social and cultural identity and integrating into a larger network of systems. The process of cultural fusion is more like trade immigration, the immigration of ideas is known as the Globalisation of cultural identity. Initially, the knowledge of the culture has developed through the human lives, their imagination and it is structured primarily by local geography and topology and religion. Before, two hundred years ago, every minute of human evolutionary time was moulded by the local identical culture and the economic criteria. Prior to the development of the situation of a villager (at that time village only exists), they read, study, work, learn, reproduce, and bury all being in the same place or same village. Also termed to be the place from time till death. similarly, the culture of the tribal society has been cultivating in the society, during the time of Narmada BachaoAndolan it was found that there is a tribal community called Bhil, Bhilara, Pavra, Tadvi are ethnic groups of Gujrat who they indulged in very famous for their painting. The Narmada project development has affected the lives of these tribes on the bank of Narmada. This became the story to bring in identity and the cultural crisis among various tribal communities based near Narmada. There are 163 varieties of tribal foods including mushrooms etc are found in the jungle which was once part of the Baiga diet and disappearing gradually. This includes millets as a part of the Baiga’s diet now consumed as a medical need only. Every human being is a proud individual of the place he or she comes from, the heritage is an intrinsic part of it.


Respecting that heritage is because of the shared quality like the birthplace tradition etc. the cultural identity is originated from the non-Western third world since the end of the colonial period, and the Second World War contributed to some progress and undesired changes. Some of the most accepted phenomena were the weakening of extended family and acceptance of nuclear family. Development of a culture of both parents working to run the family. The migration from small to big cities in terms of employment and education drastically transformed the individual psychology. The thought of “we sense” is turned into “I self” These changes, family and individual psychology were structured by extended family, traditional Indian value system, and child-rising practices. Today, money is rotating in the market, women are enjoying an increased sense of independent self and working to increase their self-esteem. Nowadays, the Traditional Indian developmental stages may be spinning to more Western individualistic social structures. Additionally, we were also forced to give up some of the traditional and cherished values. This is reshaping the new self, a new sense of autonomy, and newer sense of individuation. Everything together contributing in the process of development of an evolving new culture, with hope of preparing us better for a new, better world.

Some Cultural identity are-

  • Bula! This oft-used greeting in Fiji translates to “life,” with its longer use ni sa bula Vinaka translating to “wishing you happiness and go…

  • Explore of the Denish Heritage with peace and prosperity

  • Italy has influenced cultures globally with its great achievements, from the Roman Empire to the Renaissance to the modern day.

  • Preserving the culture of Tribal Community Globally.


Methodology

The research methodology undertaken in this study is doctrinal research as well as observational, it will be a research based on primary and secondary sources of data to be examined. The Primary sources are the information, rules, guidelines, decisions, and international legislations. Secondary sources like Scholarly Articles published in law journals, different case laws, government records, and various reliable online sources, news relating to marine bodies will also be relied upon. This is a qualitative research methodology.


Results

“The sea, the great unifier, is man's only hope. Now, as never before, the old phrase has a literal meaning: we are all in the same boat." quoted by Sir Jacques Yves Cousteau.

The culture is the universal sewer. As per the UN submission one on ten people are indulge in the cultural identity since it will directly or indirectly affect the market structure of particular company. On exploring the culture and using the source of the culture for their living. During the past decade the number of conventions has marked its way up, the only factor to consider is the effective use of these conventions. The laws that the Countries are framing for instance the Geographical Indication of the State, is that actually able to control the manipulation of un acceptable cultural identity? The US has laws with regards false cultural identity trading but the percentage of cases reported is not enough to consider the fact that the laws exist. The threats to cultural identity and cultural bodies and the diversity are many. The role of the international regime is to address all the factors that lead to pollution due to cultural identity, for instance submerge of the dharatal aacharan, pollution, and loss of habitat and its identity.


Conclusion

The Indian society is lot more changing because of the fact that there are lot of changes brought in the social culture. This cultural identity is giving a feeling of belonging to a group with similar characteristics. The following includes the idea of putting oneself, in someone’s Nationality, ethnicity, beliefs and religion, social class or the part in which it is mention if you belong to a group that has his own culture. It is the way of life through expression of same feeling which you define yourself and add value to your social relationships. The Culture does not necessarily switch to the relation to economic and political circumstances. Culture is human psychological phenomena expands by itself. There are three stages for the popularizing the Cultural identity. The culture grows everyday and it is modified every day.


The first is relating to the human’s life by producing goods and selling or exchanging them. The second explains the cultural activities to structure their relationships and build communities. The third stage stated that the way it is looked and motivate themselves to reach goals by following their beliefs and religion. Globalization is the flows of people, organizations, capital, images and ideas across the globe.