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COVID 19 PANDEMIC IMPACT ON CONSUMER BUYING

Author: Dr. Anjali Dixit, PhD Law, School of Legal Studies & Governance, Career Point University, Kota, Rajasthan


THE COVID 19 PANDEMIC IMPACT ON CONSUMER BUYING BEHAVIOUR ONLINE PHARMACY AND OFFLINE PHARMACY WITH REFERENCE TO MUMBAI REGION


ABSTRACT

On March 11, 2020, the Ministry of Health (WHO) certified COVID-19 to be swine flu, resulting in a worldwide medical calamity of historic breadth & complexity. The supply of accessible primary medical services was deemed crucial toward the response to the flu epidemic, despite the fact that now the approaches of governments throughout the globe varied little. COVID-19 also resulted in modifications to wellness care. Ventilators were a form of a change intended to promote the protection of the service community & social providers. Pharmacists’ operations, especially pharmacist continuity of care choices, will not be impervious to development, which has brought in them a unique set of considerations. In such scenario, pharmaceutical supplies were played an important role, & there was a huge market for these.This development occurred equally digital & outdoors. Processes used constrain its consequences or decline of COVID-19, such as reduction medical instruction or updated login rules, link building had made gaining its greatest available treatments the patient must've been attempting to take prior to hospitalisation extra challenging, resulting in a greater reliance on authoritative references to finish medicine records. To decrease interaction with patients in freestanding health centres, any use of digital vs paper version medicines, net purchasing, clinic-to-sleep activities, & other medical drug delivery of discharging orders have become more widespread. A Utilizing outpatient support programs or any various hospitalization services to cover the costs of medicines for COVID-affected patients under certain circumstances is a priority in an effort to address prescribed drugs buyout problems that remain unaddressed. This research explores why COVID-19 must really have affected the producers & consumers of pharmaceutical webpage snippets for excellent healthcare in India.Based on the findings of the survey, we can draw the conclusion that customers in MUMBAI are more likely to make purchases from online pharmacies, and the frequency of their purchases has also risen since the epidemic began.

Purpose: A study is being conducted to determine the covid 19 pandemic impact on consumer buying behaviour online pharmacy and offline pharmacy with reference to Mumbai region.

Keywords-Covid-19, Pharmacy services, online/offline pharmacy.



INTRODUCTION

Background

Frontier carers proved essential there in battle against COVID-19, despite widespread misunderstanding of the operations of some jobs. Throughout the epidemic, radiologists throughout the world started interacting with clients & executing regular army duties for respective age ranges, despite the fact because experts would be frequently underappreciated, but military training room labourers were already lauded. That occurrence of Aprons has always been the most common. Bodily counsellingis cost-effective, as seen by their steady flow of hospitals workers despite legal restrictions imposed as a result of the pandemic.


Pharmacy have been able to alleviate pressure on the NHS by diverting patients away from areas owing to a shortage of other medical providers.Persons get identified & examined at institutions. Medical providers contributed to medical insurance during COVID-19 by providing care services, pharmacy mentoring, analysing patients for sustained prescribing revival, performing minor ailment counselling services, dispelling misconceptions regarding COVID-19 alternative therapies, & assisting with COVID-19 diagnoses. Healthcare group members participated in COVID-19 initiatives alongside hcps, specialists, & medical assistants; their own accountabilities included influencing inefficiencies, developing cancer drugs, communicating in healthcare variations, interpreting study results for COVID-19, tv series admissions for clinical tests, exploring different opiates analgesics, physician recommendations, & antibacterial drugs oversight. When a vaccine is available, administrators will have to provide more assistance to achieve widespread immunisation. Professionals in COVID-19 have so far not stopped to just be employees, rather instead will be regarded as just that.

In the framework of COVID-19, most majority of physicians must still be classified as conventional army personnel. There is no proper definition of a modern military workforce, there are inaccuracies in defining vital employees worldwide during an outbreak. Equally, authorities all throughout world varied about what & whether to implement firefighters' efforts during caused by multidrug - resistant outbreaks. Though Zealand should've just praised scientists over their contributions during COVID-19, York, the most popular city Kingdom, could even not include hcps on to its roster of employees, a broad category co-worker whose wear hoods. Clinicians have indeed undertaken prominent roles in the community & inside organizations, even if that is seldom often recognised.


Doctors from everywhere in the world are joining with COVID-19 to demonstrate our dedication to the populations that serve. As the COVID-19 pandemic has tested the global wellbeing services systems, pharmacies are & have been an integral part of these. Pharmacists are helped governmental measures to combat the pandemic while also providing treatment in obtaining their medications. Although talking acute care medicine, physicians is increasingly collaborating with professionals within respective specialisation to provide the required and appropriate treatment. According to medical specialists, this has assisted in the development of effective vaccines and medicines. The nurse leader has shown expertise, courage, & commitment to providing high - quality care. The Healthcare Union (FIP), which represents the worldwide pharmacy business, seeks to advance the drug companies by licensing physician practice time or development to the rest of all region. Citing examples of several countries, this narrative demonstrates how pharmacy responded toward the COVID19 outbreak.


E-pharmacy

An authorised supplier, sometimes called as an online dispensary or message pharmacy, is the one which follows advice through into the Online or distributes medicines by post, free shipping, or a pharmacy site. Typically, standard "brick-&-mortar" pharmacies are equipped with manufacturing medicine drug carriers, appropriate accreditation, and effective distribution requirements. Historically, handwritten suggestions were used to disseminate medications; however, with both the advent of e, pharmaceuticals are already being disseminated through social networks by giving online medications, a kind of e. It is also connected to internet forum pharmacists, computerized dollar stores, cyberspace pharmaceutical industries, & tele-pharmacy. Is if e-pharmacy concept proves true, it is anticipated to produce a 5 to 15 % impact on phrama revenue, leaving pharmaceuticals largely available to a low-income demographic. That consequently affords a man the opportunity for accessibility.


The legal entity of e-pharmacy in Mumbai

Many other laws in Bombay govern drugs and toiletry. Despite this, that most were those Agreements remained extremely old, actually predates that advent of an Internet. As a side effect, the Data Management Act of 2000 is often used to begin controlling o p, as well as the Painkiller & Cosmetic goods Behaviour of 1940, the Human right act Government oversight of 1945, the Pharmacy Act of 1948, the Kolkata n Biomedical React appropriately of 1956, & the Pain medications & Wizardry Forms of treatment React appropriately of 1954 stop requiring the sale of drugs. It would seem that online drug makers are disregarding these antiquated laws in order to evade them. Per the Deadly Substances Act of 1940, a pharmacy need possess a valid prescription permit in order to sell a prescription, & the medicine would solely be delivered under a genuine health prescription. Scheduling H & X pharmaceuticals often referred to as "closed pharmaceuticals" that those can only be acquired with a valid prescription form such a competent physician. One duplicate of medications should be kept there at pharmacy by at least 3 days to record-keeping purposes.


Consumer preference

Customers’ perceptions alludes to an individual's preference for such a business. While purchasing items, a buyer evaluates numerous alternative brands. Typically, it is evaluated based as to how happy people are using any of these. For analysing customer behaviour, several factors including like choice, geography, viewpoint, cognitive, & communication all would have significant impact.


Covid Impact on Online and Offline Pharmacies

Nonetheless, over the past few millennia, such technique of getting goods had increased, the having desktop nearly ruling a corporation, & customers often also buying medicines online. In adding towards the dangers associated with conventional pharmacies, online businesses could bring concerns for purchasing medications1. Due to the covid-19 shutdown, the majority of individuals choose for medicines. The government took every precaution to protect life, including bans, experimentation, and exclusion, but has opted to utilise remedies instead. Given the reality because we should be all informed how that disease spreads globally, people limit their outdoors pursuits. In 2005, 65 pharmacist beginning were founded in Rajasthan; hence, we need eliminate the old approach in pharmacist and replace it with the massive global Net, it gives enormous value by enhancing interconnectivity of healthcare to everybody except for the most distant regions of the country. To protect their citizens with in event of a pandemic, clients can make all purchases online and use courier services for essential items and pharmaceuticals. As a consequence, online pharmacies offering lower prices to conventional stores, in addition to quick accessibility, decreased buying and products fees, mobility, & less chronic phobia for consumers. Devices made it viable plus those having reduced mobility & all targets a specific residing in rural or remote to commute. Both provide not only growing at a rapid rate at the moment of use, but then also medication certification with licenced doctors.


Research Objectives

1. To differentiate between conventional pharmacies & online pharmacies previous it &pharmacies the covid-19;

2. To know the factor responsible for buying medicine from online e-pharmacy.

3. To understand the buying pattern of the e-pharmacy customer of Mumbai during COVID-19.

4. To know the current trends of the pharmacy business.


LITERATURE REVIEW

  • Histo-pathological Gupta et al. (2020) did study around "pharmaceutical possible impacts & for biotechnology sector or in a financial disease pandemic context: a critique." Covid-19 has an impact across various economies, causing a race to enter the world economy. That pandemic influenza issue does have an impact here on pharmacy sector as well. The medical establishment in Maharashtra is the third most populous city in terms of size, & the town notably produces the majority of vaccinations. As an inescapable consequence of the assault, commodities & prescription prices have risen practically everywhere on earth. At Mumbai, the pricing of Vicodin has increased between 250-300 lakhs every kilogramme to 400-450 crores every kilogramme, whilst the pricing of micronutrient like sulfamethoxazole has increased by 40-25 percent. Up to 30 percent of pharmacological APIs used during United States are sourced from Kolkata, which is a major provider of APIs for counterfeit medication production worldwide. In some respects, around 70 percent of Maharashtra's medicaments (APIs) are produced considering Chinese, making Chinese APIs a significant component of a state's pharmacological therapy. In some kind of a catastrophic disaster, medical services, anesthetic treatments, especially chronic agony pharmaceuticals businesses are quite affected by such a grain shortage, as per new research.

  • Due to the effect of Covid-19 on medication supplies or lockout in a number of countries, the E-pharmacy might well be compelled to make a few small regulatory modifications or alternate gadgets monitoring.

  • Why as a consequence of Covid-19's disturbances to the production process, the profitability of recombinant proteins manufacturers started to decline around 10 to 15 percent.

  • Throughout that period of outbreak, the usage on computerized healthcare notes is increasing.

  • The Maharashtra government went above and above with offering a 13.76-billion-euro incentive to promote regional manufacturing of vitally necessary chemicals, medical compositions, and library supplies, such as paper clips.

  • Ammar Mohamed Jairoun performed study titled "Consumer perception & understanding of electronic retail pharmacies in Riyadh" in 2021. The International Medical Association deems Covid-19 to be a worldwide pandemic, & because select states have implemented management steps. In an effort to prevent the spread of the infection, OPs have proved to be a frequent means of administering treatment. According to a 2015 study, the number of persons using OPs to buy medicines & various wellbeing things is growing. Contrary to many studies, the number of persons whose have used OPs varies with topic & is significantly impacted by product kind, economy, demographic & profiling, education, &/or dependence difficulties. Since the onset of the Covid-19 pandemic, the purpose of this study was to estimate the number of persons who were using the Internet to be get medication. As a clinical guideline, 31.2% of respondents said they might ever purchased medication internet.

  • Deb data the paper "Factors Increasing Complimenting for Taking Online Medications & Related Impact on Actual Purchasing Behaviour" by Saha& companions (2021) analyses potential antitrust problems concerning e-pharmacies. Despite the clear continuous worldwide COVID-19 pandemic, those firms had sprouted up across several nations, although there seem to be a feasible choice for customers. Hence, further research is necessary to determine the extent whereby the prospect of increased drug sales competition may be assessed. Inside this section, the function of e in 3 domains is evaluated: I am employed for just a medical business that sells or under medications. For clients & other e-pharmacies, the shareholding of e-pharmacies, particularly the bridge of w r by same operators, raises the question of genuine versus fake economic rivalry across enormous traders. The integration of electronic diagnosis & e-drug sales create competition difficulties, particularly between traditional retailers. That used a biological price structure, we study why buyers will be most unsatisfied also with lack of responsibility regarding online special deals. Ops are a relatively recent concept, contributing for a small portion of the market in the majority of countries via the online & physical selling of pills & effective pharmacological drugs. The heroes of have just acquired Medlife, making it Birmingham's largest pharmaceutical company & illustrating that economy's centralization trend. In addition, the current worldwide pandemic having heightened the symbolic relevance & store assistants' dependence on o p in comparison to prior circumstances. This internet businesses, like all other forms of digital promotion, became have become an increasingly important means of acquiring calming pharmaceuticals & cosmeceuticals such as multivitamins.

  • Anurag A. Manageable, M.D., conducted a study on "consumer perceptions of prescribed drugs" in 2021. This research indicates a categorization efficiency of 91%. The accumulation of technological necessities has given rise to a new measure of daily regularly. Mumbai's internet business is actively seeking expansion. Notwithstanding endemic infections but even more so breakdowns, Taiwan's pharmaceutical industry is one of the fastest-growing & most important in the world. During the government shutdown, purchasing soared. The buying of compounds online websites including People looking, 1mg, & the others is certainly a current trend in terms of where persons procure drugs. Nevertheless, there are risks to buying drugs.

  • Annapurani (2020) A research was done on "client contact & review sites." People's dread of contracting the disease had compelled many to use digital storytelling, whether to cover for their expenses & to communicate without doctors. There are online shops everywhere. Considering the substantial increase in capital formation seen by such relationships, whose experts anticipate should persist. For instance, once the television ban was declared in April, the income of 1milligrammes, a modern technological health portal, increased by 100 percent just 3 days. So, per the economist Anand Banerjee, June bookings about is 30 to 40 percent over average compared to previous years.

  • Khyati Lakhani and Nadiminti Harish Kumar conducted a study the "consumer perception of e-pharmacy in Gujarat" in 2021. This study's objective is to evaluate ambulatory purchasing habits, perspectives on purchasing, & maybe potential effects of shipment, but focuses on the impact of services on sales engagement between a random sample of Marathi citizens. A dissertation is main aim to be a distinct bridge for impartial investigation. While obtaining medications, the majority chose pharmacists over illegal drugs and opioids. In addition, social factors were considered in order to analyse the impact of education & similar qualities on purchasing, then fresco was being used to illustrate the results.

RESEARCH METHODOLOGY

Data collection

The experimental citizenry's demographic data are reported in first poll query. In there are country, age, qualifications, family status, money, occupation, & computing expenses. In setting of e, paragraph two covers a number of questions designed to determine behaviour of customers & purchase trends. The responses of the selected population is studied to use a tabular & a pie chart. Take 250 sample.


Geographical area

We have selected area of Mumbai city for our study.



Graph1. Mumbai city


DATA ANALYSIS

The test industry's scientific field is a distinguishing characteristic. While developing a survey, it is essential to comprehend the demography of both the survey questionnaire, as only by comprehending the distinctive features of studied populace can we evaluate the data in an ordered manner. As a result, the questionnaire's initial half comprises a distinctive set of questions covering gender, size, qualifications, personal circumstances, pay, job, and online usage. On the basis of the data, a basic sketch was developed. Variables such as a person's level of cash, occupation, & online spending impact his motivation to acquire medicine from an online pharmacy. As indicated in the figure below, statistical significance of the responses was compiled & reviewed.


Table: 2

​Male

​143

​Female

​107


Chart: 2


Interpretation:The figures displayed the demographics of the data, whose indicated they are a number of selected participants, the with majority of the sample, for examples, 57.2 %, representing males & their rest, 41.6 percent, having female.

Q.3 Academic Background

Table: 3


​Class 10 pass

​15

​Class 12 Pass

​30

​Graduation Pass

​55

​Post-Graduation

119​

​M.Phil. / Ph.D.

​31

Chart: 3


Interpretation: 48 percent of those surveyed are post-graduates, preceded by undergraduates (22 percent) & M.Phil. / Ph.D. recipients (12. percent). 6 percent of the 10th grade & 12 percent of the 12th grade take the examination.


Q.4 Marital StatusTable: 4


​Unmarried

​169

​Married

​81

Chart:4



Interpretation:Our family support was a significant element which could impact purchasing behaviour. 67.6percent half a respondent within our study were single, while 32.4% were engaged.


Q.5 Profession

Table: 5


​Student

​169

​Self Employed

​8

​Govt. Employee

​25

​Pvt. employee

​37

​House Wife

​11

Chart:5


Interpretation:The majority of research participants (68%) are learners, indicating that people will not have a stable salary. Individuals might acquire drugs from an internet pharmacy for themselves family members. Of those who do so, 14.4 % are employed in the private market, trailed by public employees (10 percent), women (4 percent), & fraudsters (2 percent) (3. percent)



Q.6 Costs incurred when using the Internet

Table: 6


Less than Rs. 100/- per month

9

​100 Rs – 250 Rs per month

​25

​250 Rs – 500 Rs per month

​51

​More than 500 Rs per month

​165

Chart:6


Interpretation: A huge majority of people i.e., 66% expends more than Rs.500/- on the internet per month.


Q.7 The presence of an offer or discount is one factor that might influence a customer's selection?

Table: 7


​Agree

​138

​Disagree

​70

​Neutral

​42

Chart:7


Interpretation:As shown in the image on the right, 55 % adhere to the notion that coupons are just a reason why customers favour choice, followed by 13 % whom dispute only with premise. 17 percent of those polled seem indifferent well with influence of a discount affecting consumer choice.


Q.8 The significance of receiving a recommendation to get the medication from an online pharmacy?

Table: 8


​Agree

​85

​Disagree

​122

​Neutral

​43

Chart:8


Interpretation:As can be seen in contrary picture, the majority of respondents, or 49 percent, disagree with the notion that endorsements are a reason encouraging consumers to purchase a choice, whilst 34 majority of the respondents approve. Seventeen percent of people seem uninterested there in messaging.

According to COVID-19, a sample of responses about the frequency of acquiring pharmaceuticals from generic medicines been gathered.

9. How often did you buy medicine from an online pharmacy before COVID-19?

Table: 9


​Occasionally

​105

​Monthly

​95

​Weekly

​31

​Bimonthly

​19

Chart:9


Interpretation:

As depicted there in preceding schematic, a big percentage, 42 cents, planned to acquire generics hardly occasionally previous towards the COVID-19 deadly virus, whereas 38 % interviewees planned to procure prescribed drugs from exacerbating resellers quarterly prior to the COVID-19 flu epidemic, followed by 4 per cent who genuinely did buy a week & 7.5% who purchased fortnightly.

Example responses on the probability of acquiring pharmaceuticals from such a pharmacy utilising COVID-19


10. How much has the frequency of times that customers buy medical goods from online pharmacies risen since the COVID19 event?

Table: 10


​Occasionally

​49

​Monthly

​121

​Weekly

​11

​Bimonthly

​69

Chart:10


Interpretation: Just like depicted there in preceding schematic, a big percentage, 42 centavos, planned to acquire generics hardly occasionally prior towards the COVID-19 deadly virus, whereas 38 % interviewees planned to procure prescribed drugs from exacerbating resellers quarterly just before to the COVID-19 flu epidemic, followed by 12 per cent who genuinely purchased each week & 7.5% who purchased biweekly.

Example responses regarding the probability of acquiring pharmaceuticals from one pharmacy utilising COVID-19.

11. Is the availability of comprehensive medication information a motivating factor for patronage of online pharmacies?

Table: 11


​Agree

​99

​Disagree

​67

​Neutral

​84

Chart:11


Interpretation:As viewed in the map previously in section, a huge fraction of both the statistical specimen, & 39. points, agree with the juncture that documentation us roughly painkiller here on patient's webpage effects buyers' behaviours forward into acquiring meds out of a drug store, while 27. periods oppose & 34. percent growth is ambivalent to both the affirmation.

Average replies to a comparative of service quality in physical and digital pharmacies


12. What is the difference between managing client relationships in an offline pharmacy and managing them in an online pharmacy?

Table: 12.1

Online Pharmacy

​Very Good

​146

​Good

​89

​Satisfactory

​11

​Not satisfactory

​4

Offline Pharmacy


​Very Good

​11

Good

​20

​Satisfactory

​87

​Not satisfactory

​132




Interpretation:As seen in the graphic opposite, the vast half of the surveyed public, 58%, are highly happy at the advertising of browser pharmacies, whilst a huge sample size are highly unhappy the with advertisement of traditional pharmacies.

Instances of answers to the phrase smartphone wallet conveyance is a variable affecting client decision about the purchase of pharmaceuticals.

13. Is the consumer's choice for the purchase of medications from an online pharmacy influenced by the availability of contactless delivery of the medicines?

Table: 13


​Agree

​145

​Disagree

​43

​Neutral

​62

Chart:13


Interpretation:A large quantity participants, 58 percent per greenback, concurred to the agree with the opinion that close - field connectivity allocation of prescription medicines is a rationalisation for influencing buyer personal preference for needing to buy pain killers out of an e-pharmacy, whereas 25 percent of pluralities do become neutral with the assumption & 17 percent of electorates conflict the concept.

14. A rating example with regard to the confidentiality of online pharmacies

Table: 14


​Five-star rating

​9

​Four-star rating

​25

​Three-star rating

​35

​Two-star rating

​83

​One-star rating

98

Chart:14


Interpretation: Furthermore, spotted in following graph, a significant number of both the survey responders are unhappy with privacy of compounding retailers. 39 % provide one-star reviews, followed by two reviews (33 percent), numerous rankings (14 percent), 4 ranking (10 percent), & six distinct reviews (4 percent).

Common responses to the claim that the lack of a sufficient billing in the preponderance of conventional retail outlets encourages the buying of pharmaceuticals as from web.


15. Is the absence of an adequate billing system in offline pharmacy stores one of the factors that drives customers to purchase medication from online pharmacies?

Table: 15


​Strongly agree

​56

​Agree

​178

​Disagree

​8

​Neutral

​8

Chart:15



Interpretation:Based this graphic, the plurality respondents, 71,2 %, concur with the claim that such absence of a legitimate payment method in the mass of internet-connected pharmacies impacts the purchase of prescription meds form just a web - based e. Consequently, 22,4 % respondents are completely sure in the declaration, 3,2 % disagree, & the remaining percentage are indifferent about the concept.


4.2 Findings

These following are recommended findings reached by the finding is supported:

1. When it comes to purchasing medication from an online pharmacy, the vast majority of consumers are swayed by special offers and discounts.

2. Recommendation plays an important role while purchasing medicine from online e-pharmacy. A particular e-pharmacy website may be recommended by a doctor, paramedical staff, friends, or relatives of a person, which is a very much influential factor for buying medicine from an online pharmacy.

3. Prior to the appearance of COVID-19, the frequency with which people purchased medications from an online pharmacy was quite seldom. However, after the appearance of COVID-19, the frequency with which people purchased medicines from an online pharmacy grew. After the spread of the COVID-19 virus, the majority of individuals make monthly purchases of medication.

4. The majority of websites that operate as e-pharmacies online provide extensive information on the medication, including its adverse effects, mode of action, maximum dosage, and other relevant topics. According to the findings of this study, the availability of comprehensive information on the medication is a factor that influences customers' decisions to purchase medication from online pharmacies.

5. Despite the fact that it is required for brick-and-mortar and online pharmacies alike to provide customers with bills, However, the findings of this research indicate that the absence of an adequate billing system in the majority of offline pharmacy stores is a factor that influences customers to purchase medicines from online e-pharmacies.


4.3 Recommendation

Pharmaceutical sales over the Online will just be limited to those mentioned on a political motive.Specific instructions should be developed for such purchase or sale of medications via net.Government oversight of online drugs deals can brought an end to all of these hazardous practises.Consumers must still be educated on the advantages and disadvantages of obtaining things illegally via sensitize activities.


CONCLUSION

We could conclude that Mumbai customers are likely to use both online and traditional pharmacy, since the frequency of their purchases has increased all throughout pandemic. The pharmacy marketing strategy in Mumbai is innovative and tempting, with the goal of enhancing the healthcare practice. COVID-19 is a new disease to the world. It does have a significant impact on the community, particularly mental wellbeing. As a result of Covid-19, the company's specific condition and purchasing habits have been drastically altered. Buyers can choose to not purchase a variety of things, but they really do not purchase medicine. Nowadays, nations are growing favour since customers may get medicine & related medicinal materials web from comforts of home. Geographic location might affect preferences & buying habits. Another purpose of the study is to get a comprehensive understanding of the several aspects that impact a company's decision to purchase out of an innovation webpage. The advent of e-commerce in the pharmaceutical business has made it easier to get drugs in any section of the country. Customers were more familiar with both the internet advertisement approach as a result of its additional benefits, such as discounts, efficient consumer support, & frictionless service tech, among others. Nonetheless, there are a variety of risks associated with medicine, including drug resistance, drug abuse, & illegal medication resale, to mention a few. The method of sample selection has been used to administer that questionnaire.


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